Instagram gives companies an ideal opportunity to build an entire visual identity around their company, helping audiences to understand and connect with on a much deeper level. In the digital era, your brand's aesthetic is much more than your logo and advertising imagery. It really is an incredibly lightweight network with functions truly centered around the visual experience.įor now, let's talk about strategy. I'd encourage you to sign up for an account and check it out the navigation and usability for yourself. Unlike Vine, they only play once and do not continuously loop.įor the sake of time (and character count) I'll wrap up our function discussion here.
Instagram's videos are 9-seconds in length and have all the same functions as photos in terms of sharing, tagging, and adding filters. However, I'm willing to admit I've been converted and now, a vast 6 days later, really enjoy the function. I was a little apprehensive about the idea at first, because I really enjoyed using a platform with a true and simple focus on photos. They announced it in a press conference and with a promo video which I'm only somewhat ashamed to say led me to shed a real tear.
So why all the recent buzz about Instgram, Facebook, and Vine?Īs of June 20th, Instagram has video capability to rival Twitter's Vine. Instagramers can sync their photo sharing to other social networks, so Instagram photos can be posted directly to Facebook, Tumblr, Twitter, Flickr, and Foursquare. Users follow each other in an asynchronous manner, like Twitter, and can comment, like, and tag each other in pictures. Instagram also has map check in and hashtag capability to allow users to search by topic. Instagram rolled out a desktop site this year for browsing (not uploading), but the app continues to be preferred environment for users to interact. In a nutshell, Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. The collection of brands participating on Instagram is growing daily, but the group of those doing it well remains limited.
If you've shied away from Instagram and opted to focus on other networks for your social marketing, you're not alone. If you're new to the network, this post is for you. Today, I'd like to take a quick stroll through Instagram's photo and video features, and explore a few examples of brands that are doing a great job participating and engaging their audiences.
From a professional marketing standpoint, Instagram offers companies in both B2B and B2C realms a unique opportunity to diversify the ways in which prospects, leads, and customers conceptualize their brand. In my personal experience, Instagram is a lightweight platform which puts the focus on images and doesn't attempt to be the end-all, be-all social network which (ironically, it's parent) Facebook is. I've been a big fan of Instagram for a few years now, and have happily remained loyal through its ups, downs, and shifts.
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